Who would be afraid of quinoa?
⏱️ Reading time: 3 min
At first glance, quinoa might seem a little intimidating. But don’t let its tongue-twisting name full of vowels put you off—it would be a real shame. Fortunately, you won’t have to twist your tongue over its name for very long—we can promise you that—and you’ll be left with “nothing but” pure joy from this newly discovered superfood rich in protein and minerals.

Quinoa is also a bit of a misnomer. Although it resembles couscous in appearance, we classify it as a so-called pseudo-grain (similar to buckwheat, for example). In fact, it is the seed of the Chilean goosefoot plant, so it is not a grain at all. And so we reveal its first great quality: it contains no traces of gluten.
Its consumption has a long tradition in South America. As far back as 5,000 years ago, it was a favorite food of the Incas, who even considered it sacred—as evidenced by the fact that they affectionately called it the “mother of all grains.” Its popularity was somewhat overshadowed by Spanish colonization, but fortunately not forever. And so it did not remain hidden from us Europeans either—it regained its fame a few years ago (for example, the Food and Agriculture Organization of the United Nations declared 2013 the Year of Quinoa). As a result, we can now find it widely available in stores and restaurants focused on healthy eating. However, South America’s position as its largest producer remains unshakeable; it thrives best in the mountainous regions of the Andes in Peru and Bolivia.
We won’t keep you in suspense for long—the fact that it’s gluten-free is by no means the only reason behind its immense popularity. Among other things, quinoa is rich in protein—it contains all the essential amino acids that the body cannot produce on its own, which is why we need to supply them to the body. It’s also high in fiber and flavonoids, which are known for their antioxidant effects and positive impact on blood vessel health. It has a low glycemic index (meaning it keeps you feeling full longer) and is rich in minerals—magnesium, zinc, potassium, and iron. On the other hand, it contains a higher proportion of carbohydrates, so if you’re currently following a low-carb diet, you can enjoy quinoa, but preferably in moderation.
Thanks to its nutritional properties, ease of use, and ease of cultivation, even NASA has included it in its research program, which is investigating crops suitable for sustaining human life during long space flights.
We’ve made quinoa the star of several of our superfood-focused salads. You’ll find it paired with red lentils and roasted chicken—this salad is packed with fiber and protein. It also pairs beautifully with grilled vegetables and avocado, where all three key ingredients combine to create a powerful vitamin-packed blend. Last but not least, it pairs perfectly with roasted beets and pomegranate; here, it’s a treat not only for the eyes but also for the body, thanks to its high mineral and vitamin content.
Titbit, a company that supplies the Czech market with fresh herbs, chili peppers, exotic fruits, and gourmet vegetables—and has been supplying the Czech market with fresh vegetable and fruit salads for six years—has decided to sell its salad division. UGO trade has become the new owner of the Titbit – Salad with Flavor brand.